Shopfront Design Guide

The Shopfront Design Guide for Church End is a detailed document aiming to assist business owners, leaseholders, and freeholders in improving their shopfront and business.

A guide to improving your shopfront on Church Road

Your shopfront is not merely a facade; it serves as the face of your business, the primary tool for high street marketing.

A well-maintained shopfront not only benefits your business but also enhances the appeal of Church End. This guide is specifically designed for Church Road, taking into account the area's unique character and context. 

With a focus on user-friendliness, this document provides the guidance and tools for those looking to undertake shopfront and signage improvements along Church Road.

By reading through the guidance, you will access interactive drawings to easily generate your own planning drawings for free, that you can use to submit for planning approval.

For broader borough-wide insights, please refer to Brent's "Supplementary Planning Document 3.

The design guide features several interactive elements, listed below. To make the most of them, please read the full guide to understand how to use them.

• Interactive Planning Drawing - Typology 01
• Interactive Planning Drawing - Typology 02
• Interactive Planning Drawing - Typology 03
• Interactive Planning Drawing - Typology other 01 storey
• Interactive Planning Drawing - Typology other 2 - 4 storey
• Interactive Planning Drawing - Typology special

Key benefits of improving your shopfront

Enhanced business image

By following the guide, business owners can improve the look of their shopfronts, giving a more professional and appealing image to customers. A well-designed shopfront can make the business look better and may attract more customers and boost sales.

Community improvement

The guide aims to help not just individual businesses but also improve Church End as a whole. A well-designed and attractive street can make the area more welcoming for both residents and visitors, building a sense of pride and community.

Marketing and branding

The shopfront is an important marketing tool and often the first thing potential customers see. By following the guide, businesses can use their shopfronts to attract attention, showcase their brand, and highlight what makes them special to people passing by.

Streamlined planning process

Including interactive drawings and tips on creating planning drawings makes the planning approval process for shopfront improvements on Church Road easier. The guide gives business owners, leaseholders, and freeholders the tools to navigate the planning process more smoothly, helping to remove any obstacles to getting work done.

Preservation of Local Character

The guide is designed specifically for Church Road, considering the unique look and character of Church End. It encourages design choices that respect the area's heritage and style, helping to preserve Church End's distinct identity and its cultural and historical importance.