This summer, Joe Wicks has released a new animated physical activity series, Activate, which aims to get children moving and having fun.
Co-created by Joe Wicks and Studio AKA (the makers of ‘Hey Duggee’), Activate is backed by the government as part of a new partnership to reach families and schools across the country.
Activate is made up of short, five-minute episodes, each offering a burst of movement and energy. Parents and teachers can easily integrate these short exercises into their day at home, school or summer activity clubs.
Physical activity is essential for growing bodies and minds. But over half (53%) of UK children are not meeting daily activity guidelines[1]. Activate aims to make fitness fun and spark a love of movement in children, by bringing together bright and energetic new characters, alongside well-known upbeat music from exclusive music partner Universal Music UK.
At a time when many parents are concerned about keeping their kids active over the holidays, Activate aims to turn screen time into active time and boost their physical and mental health – over the summer holidays and beyond.
The first episode is out now on The Body Coach YouTube channel, with new episodes out weekly over the summer.
Activate is backed by the Department of Health & Social Care, Department for Education and Department for Culture, Media and Sport.