Residents on lower incomes can now access free and discounted tickets for cultural and leisure activities, thanks to a partnership between Brent Council and Tickets for Good.
The initiative, called Ticket Bank, is part of Brent Council’s Culture Strategy 2026–2031, a borough-wide vision to embed culture into everyday life. The strategy aims to remove barriers to participation, invest in creative skills, and support culture as a driver of wellbeing, opportunity, and local pride.
Ticket Bank supports this ambition by ensuring that the cost of attending events is not a barrier, enabling more residents to take part in Brent’s vibrant cultural and leisure offer.
Live events bring people together, boost wellbeing, and create shared experiences. However, for many residents, rising costs and other barriers are making it harder to attend concerts, performances and sporting events.
Through Tickets for Good, eligible residents can now access free and discounted tickets to a wide range of live events across the UK. The scheme works with event partners to fill seats, grow audiences, and deliver meaningful social impact—one ticket at a time.
